About William Yeoward...

Introducing The Alfie Junior and Alfie Bespoke

The Alfie Table Lamp

Of all our crystal lamps, indeed of anything we have designed at William Yeoward, ’The Alfie’ is without doubt our most iconic. A chic and contemporary crystal lamp made from mouth blown globes that are then drizzled with clear crystal to ensure that no two are the same. Hand produced here in the UK by skilled artisans,' The Alfie' is available in a range of beautiful jewel like colours to add personality to any interior. For Spring/Summer 2021 we have a stunning new jade colour way. In addition we are thrilled announce the launch of ‘Alfie Junior’, a perfectly formed and slightly smaller version. Last but not least we introduce ‘Alfie bespoke’ - whether you want the larger or smaller Alfie, you can now create your very own and individual combination by letting us know your choice of colour for the larger and smaller of the two globes that make up an Alfie. What more could you want!

William Yeoward

The Alfie

William Yeoward Cushions

Welcome to William Yeoward

The Complete


As a brand we are dedicated to designing beautiful products that include, upholstery, cabinetry, fabrics and wall coverings, rugs, cushions, lighting, accessories and objets. More importantly we are devoted to working with our clients to find the perfect design solution tailored to their needs. Whether you are refreshing a window, a room or the whole home, whether that home is in London, in the country or abroad, our in-house interior design experts look forward to discussing your vision. Visit us in store for a cup of coffee and a personal consultation or arrange a home visit and our team will be delighted to find you the perfect product or work on your perfect scheme.

Iconically William Yeoward: The Alfie Lamp

William Yeoward: SS21 fabrics

William Yeoward: Meet The Team

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We love this beautifully serene space created by @craniuscreativeconcepts Who else would like to spend their Friday afternoon in this tranquil cozy corner curled up with a good book? With layers of texture and fresh green spring colours bringing the outd

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Our Mother of all Sales is back! About now the excitement would be building for our ‘Mother of all Sales’! We would be filling the hall in Kensington with lots of wonderful product at fantastic prices. We would be looking forward to greeting you all when

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It’s all in the details

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Thank you @charliehltd for sharing this wonderful image of colour combos with our crystal colour samples on our Sante Fe Jade outdoor rug. We love them all! #repost #sourcing #colour #samples #lighting #outdoorrug #jade #blues #inspire #yeoward #william

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Shop our bedroom scheme for the ultimate relaxing atmosphere with our stylish bedroom furniture and luxurious bed linen. Whether you are looking for a complete bedroom make-over or a subtle update, we have it all from bedroom furniture, accessories and be

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Blue skies over Chelsea today ☀️

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Our iconic Alfie Table Lamp in Jade

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Wishing you all a Happy Friday. Spring is just around the corner and we can’t wait

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Rich shades of jade and peacock float over a neutral background of slate, dove and palest grey to form our truly beautiful Meriel Jade Rug. Handknotted in shimmering bamboo to create a glamorously modern design. Versatile, stylish and contemporary! Avail

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Beautiful cornicing details from our SS21 photoshoot. Always remember to look up